Monthly Musings of a RICOO
June 25, 2025
May was a month bookended by two great cities. It began in Perth, where I spent time with recruitment business owners and experienced recruiters keen to launch or scale their own ventures. It ended in Sydney, exchanging signed agreements with the soon-to-be-announced newest member of the Four Pillars Group portfolio and community. There’s always such satisfaction in seeing our network grow – another ambitious and motivated recruitment entrepreneur joining our expanding business family.
Lately, especially on my daily 10km walk around Swan River, I’ve been turning over a particular question in my mind:
Of the roughly 150 recruitment business owners and aspiring entrepreneurs I meet each year, why are only 10–20% of them women?
This ratio is reflected in our own community, too. Of the nine APAC portfolio business leaders we currently back, only one is female. The Four Pillars Group management team (which, I should note, is proudly 50% female) is committed to supporting more women to launch and grow recruitment businesses. So I keep wondering:
(1) Why does a gender imbalance persist at the entrepreneurial level of the recruitment industry?
(2) What more can we do to help close the gender gap in recruitment?
Exploring the Gender Gap in Recruitment Leadership
Let’s start with excluding the possible reasons for this gender imbalance. While there is a gap at leadership level, which we’ve explored in a previous article, there’s certainly not a gender imbalance across the recruitment industry as a whole. When my own journey in recruitment started in London, ahem, 30 years ago, the industry was clearly male dominated. That is certainly no longer the case, however, and I would estimate that the recruitment industry is now evenly balanced between men and women.
Difference in ability isn’t a satisfactory explanation, either. Some of the most brilliant recruiters and leaders I’ve known and worked with are women. The highest performing recruiter across the whole Four Pillars Group portfolio is an outstanding female recruiter who never fails to generate a 7-figure sum in annual placement revenue.
If the gender gap at leadership level isn’t a reflection of the industry’s overall gender representation, nor the capabilities of women in recruitment positions, what is it actually reflecting?
Dare I ask the question… is sexism and gender inequality still alive and kicking in the recruitment industry? Gender barriers of the past have steadily – if sometimes slowly – eroded over time. And yet, the Gen X crowd I belong to (once so proud of the progress we made compared to our Baby Boomer parents) is now viewed by many Millennials and Gen Z as outdated on gender equality issues (or maybe that’s just my children reminding me).
Would it be naïve, or too simplistic, to assume this gender imbalance will naturally correct itself as generations shift?
Or is it equally simplistic to suggest that perhaps women are, by nature, less entrepreneurial than men? And even if there’s some truth to that notion (which I question), it immediately raises the bigger, more important question: why?
The Perceived Risks of Entrepreneurship
My own instinct, shaped by meeting hundreds of recruitment entrepreneurs over the past five or so years, is that the issue has more to do with the perceived realities of what’s involved in launching or scaling a recruitment business.
Maybe women are more risk-averse than men. Maybe fewer women fit the “alpha” personality type that’s so often drawn to entrepreneurship. Perhaps women place greater value on work-life balance and are less willing to make the sacrifices required to launch and grow a business (which might explain why the gender gap is less pronounced in “lifestyle” recruitment businesses).
Or maybe – rightly or wrongly – many women still see entrepreneurship as difficult to reconcile with other life commitments like motherhood. These are the same factors often cited to explain why women remain underrepresented at senior levels in the corporate world.
The reasons behind this gender imbalance are many, varied, and deeply personal to each woman who considers launching or scaling her own business. I’ve seen this firsthand in countless honest, exploratory conversations over the years with women who’ve shared their hopes, plans, and fears around taking that leap.
There’s certainly no getting away from some of the stress factors that go with launching and scaling a recruitment business. Risk is unavoidable. But like many things in life, risk and reward tend to go hand in hand. Low risks will often provide low rewards, and high risks offer the potential for high rewards. Launching and scaling your own business is hard work. It’s demanding. It can be an emotional rollercoaster. It requires sacrifice, but this sacrifice is essentially a trade-off between time and money today, for the prospect of more time and money in the future. In other words, today’s sacrifice offers tomorrow’s freedom.
What Can Be Done to Address Gender Inequality in Recruitment Leadership?
Turning to my second question: What can we do to support and attract more women into the recruitment entrepreneurial arena, and into the Four Pillars Group business community?
It’s fair to say that the risks and stresses that go hand-in-hand with entrepreneurial endeavour cannot be eliminated. But there are ways to effectively manage and mitigate these risks and stress factors:
- Leave nothing to chance.
- Plan carefully and thoroughly.
- Research and road-test your ideas and plans.
- Surround yourself with solid support networks, including friends and family you can trust.
- Seek out advice and guidance from people who have successfully navigated the path that you’re contemplating. Beware the theorists and “armchair experts” – the recruitment industry has plenty of them!
- Ensure that you have the operational infrastructure to support your plans.
We Want to Hear from You
At Four Pillars Group, we’re constantly evolving our four pillars of support for recruitment entrepreneurs – funding, infrastructure, mentoring, and sale/exit – to keep them relevant and resilient to changing market conditions.
Our CEO is in Sydney later this week, and I’ll be adding this gender imbalance issue to our agenda for discussion and brainstorming. I plan to revisit this topic in one of my monthly musings later this year.
Get In Touch!
In the meantime, I’d love to hear from any female recruiters who are open to a confidential, exploratory chat about the possibility of launching or growing their recruitment business. Please don’t hesitate to
send me a message or give me a call. Let’s help your success story be a part of the industry’s progress!
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